TEC Chair: Small Business Program
I established Marketing Counsel my own strategic consultancy in 2001, specialising in branding and strategic marketing planning, strategic planning and implementation issues.
Since then, Marketing Counsel has assisted a wide range of organisations in understanding their environments through conducting appropriate research and subsequently responding to these through strategic planning and brand development, including guiding the internal cultural change often necessary. Clients include city and local councils, professional service providers, government organisations, manufacturers, utilities, financial institutions, charities and industry associations. I’m also actively involved in helping companies develop a strategic insight into their clients and consumers through Squareholes Market Research, a company I helped found in 2005.
I have extensive knowledge of the concepts of marketing and how best to develop a marketing and entrepreneurial perspective in others. I’m currently lecturing in marketing in the MBA program of the International Graduate School of Business at the University of South Australia and marketing, service quality and consumer behaviour for the Masters of International Hospitality program of the Le Cordon Bleu School in Australia (through UniSA) and Japan (through Waseda University as Associate Professor).
In terms of background experience, I was previously the Executive Manager, Marketing and Communications with the Adelaide City Council where I lead a group of government agencies in developing ‘Adelaide Is… A Guide to Marketing Adelaide’. Prior to this I was Chief Executive of the Australian Institute of Management (SA) where I helped to establish an articulated pathway structure for the Institute’s management education products. My marketing career began with the energy industry, which culminated in my time as Marketing Manager with ETSA Power.
Apart from my history of government affiliations, I have an active involvement in both the business and not-for-profit sector and have been an SA Business Ambassador since 1999.
Professional memberships/Board positions/Associations:
American Chamber of Commerce in Australia – Chairman of SA Chapter and National Director
Channel 9 Telethon – Director since 2001 and now Deputy Chair
As a TEC Chair, I have a passion for encouraging leaders to become more strategic, self aware and maintain an active openness to new ideas through life-long learning. My members are CEOs who want to grow to become significantly more successful, have less stress in their lives and significantly improve their personal relationships.
What to expect:
- Dialogue with other CEOs, owners and corporate leaders through interactive, engaging sessions
- One-to-one meetings with myself… a ‘reflective guide’
- Intensive analysis of organisational issues, strategies and solutions
- An understanding of different leadership and management styles
- Improved effectiveness as a leader and enhanced personal relationships
- An expansive network of reliable sources, referrals and experiences
- Greater confidence in leading your business in an increasingly changing global environment
- Growth of your business… your revenues, your profits and the value of your business