TEC Chair: Chief Executive Program
I’m an expert at helping businesses communicate to their respective markets. As an independent business consultant, I bring strategic thinking and practical discipline to organisations across the fields of marketing, communication and advertising. I’ve been working in the industry for more than 30 years, almost half of which was spent as a Director of Clemenger BBDO Adelaide, part of Clemenger Group, the largest and most successful marketing communications company in Australasia.
I’ve also completed significant terms at a number of other high-profile organisations in the marketing, communications and advertising industries. These include almost 7 years with Young and Rubicam in both Adelaide and Melbourne, and 13 years on the client side with Berrivale Orchards.
In my decades of experience, I’ve succeeded in building brand recognition for my clients within Australia and on a global scale. It’s this expertise developed over time that has led to various achievements as an independent consultant. In 2009, I created Rod Buchecker Strategic Brand Management, helping people to achieve in the same areas I have over the course of my career: Brand strategy, marketing communications and consumer insights.
The practice connects CEOs and senior executives from a variety of public and private sector companies with the knowledge and guidance they need to find success. As an Ambassador for Thought Leaders Global, I’m also able to lead people to find clear directions for future growth.
According to my members, I offer a brand of leadership built on an awareness of the latest thought leadership trends and a well-rounded personal and professional perspective to the people I mentor. I have also been praised for my ability to provide direction and help people start thinking about strategic planning.