#65: What makes your company different and why does it matter to customers?

Dr Robert Dew Senior Partner at CapFeather Global and customer strategy & innovation expert, delivers this short, fast paced podcast. What’s Theory of Purchase all about?

‘People are fundamentally driven by needs’ says Robert. Find out the 6 Core needs (CAPFUL) and why it’s important for every businesses to develop a theory of purchase that’s valid. 

A great 9 minute listen!