
Company website
Industry: Construction
Company Size: 11-50 employees
Headquarters: Bowhill, SA
Type: Privately Held
Aligning the company's strategy with every level of the business' performance has been the key to success
The Challenge: Finding the right strategy for a niche operation
'Staying true to our core strength and focus sometimes means saying no to a project and recommending others in the industry who are better suited for the type of work that we are not suited for has been a major challenge.'
With such a specialised operating niche, Bowhill Engineering's biggest challenge comes from developing a strategy that is both right for a family-focussed business and can also deliver the right level of expertise to clients.
This has meant taking the time to develop the right strategy and value proposition which communicates the values of the organisation. As a growing business, it was also important to create an identity which could not only serve subsequent generations of the family, but also ensure any future expansion of the business always aligned to the true core values.
Once this focus was developed, staying fixed on it became a major focus for Jeremy and the management team at Bowhill Engineering, even if that means turning away work.
The Solution: Developing a coherent identity for the company
'Goals are tied into either individuals or group KPI's and/or our performance appraisal process. This ensures they are tracked, monitored and rewarded if completed satisfactorily.'
The Results: Effective alignment of goals and processes
'TEC gives you an opportunity to stop, lift your eyesight a bit and consider the longer term possibilities.'