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customer retention

4 relationship marketing strategies

4 relationship marketing strategies

Building relationships with customers is a way to increase customer lifetime value, improve customer retention, and reduce marketing costs.. Through relationship marketing, businesses are able to establish strong …


Using social media to improve customer engagement

Using social media to improve customer engagement

Facebook, Instagram, and — of course — LinkedIn. From connecting with colleagues to finding old friends, social media provides a valuable and ubiquitous role in our daily lives. …