It’s critical for any size business to have a communication strategy. Frances Dwyer, Marketing Communications & Strategy expert, kickstarts the conversation with 3 driving factors to guard against reputational damage for your business and tips on risk and crisis management.
When it comes to your communication strategy Frances’ recommendation is to take an ‘Inside Out’ approach - 'What’s your purpose and values?', 'How do they intersect with your product/services?' and the ‘What that you do?’.
Frances unlocks how you can develop an effective communications strategy in a meaningful and practical way that’s helpful to your target audience.
Frances covers a lot of ground in this podcast and rounds the conversation off with messaging tips to help you connect with your ideal customer, media tips, myth busting and more.