Summary

Getting started is the biggest hurdle for strategic planning in mid-size businesses. How do you get started, create, and then execute on that strategy?

In this podcast Kerry Skellern gives a practical strategic framework and talks to the 3 key elements that kick start the process:

  • Create your company Vision
  • Define your financial targets
  • Create your Strategic Statement (A broad business statement as to how are you going to deliver theses targets and your vision)

Kerry further explores these 3 elements with no jargon examples to help simplify the process and what to look out for on the way.

 

Transcript

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