Congratulations to Jordan Bain and the team from Pinnacle Fresh on receiving an Innovation Award at the Citrus Australia Forum for their Dracula citrus marketing campaign.
Pinnacle Fresh headquarters in Melbourne are importers of quality out-of-season fresh produce, as well as logistics marketers for their alliance growers whom are based in major regional centres across Australia. There are times when locally-grown fresh product can not procured, so Pinnacle Fresh make it their business by ‘Always Being In Season’ with quality fresh produce in their product range. By doing this, they enable customers to merchandise these key products all-year-round by fulfilling the supply gap between local growing seasons.
Pinnacle Fresh is building a successful export program into the North American market having created a particularly unique proposition for Australian-grown citrus in the US through its Dracula brand. The brand’s range includes Dracula Blood Oranges, Dracula Baby Mandarins (easy peelers), and Dracula Pink Cara Cara (navels).