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Tony McGinn

Tony McGinn

Chief Executive Program


Chairing a TEC Group is one of the most challenging and rewarding commitments Tony McGinn has undertaken. We are all learning so much together, about each other, about ourselves, and about smarter and better ways.

It was an easy decision for him to make to become a TEC Chair, the opportunity arose because Tony was a past member for over 8 years'. In his time as a member, his business grew much faster and stronger than over its preceding 12 years', and kept on growing on the solid foundations his TEC experience gave him as the leader of the company.

Tony’s TEC group can be summed up in two words, ‘tough love’, and this is only possible in an environment of total trust, commitment and confidentiality between our members.


Tony founded his media business at age 22. Over 33 years' under his leadership, the organisation grew to operate three businesses with 150 staff covering six offices across Australia, Europe and Asia. All three companies in the MCM Entertainment Group Ltd. shared a common denominator; they were B2B sales driven businesses. In 2007 he listed his group on the ASX via an IPO.  Tony sold his business in 2016 and decided to ‘step change’ his life.

That change saw him become a TEC Chair launching a new group in Victoria in June 2017.  He also launched The McGinn Partnership; a firm focused on fixing an age-old problem for business, the lack of productivity and accountability in sales and business development.

Tony has worked with some of Australia’s and the worlds biggest companies at C-levels here and around the world. Company’s like The Coca-Cola Company where his business developed and ran entertainment marketing projects in over 25 countries and reported to Head Office in Atlanta, through to global technology and sales partnerships with Microsoft Corporation where he participated in select roundtable meetings with both past CEO, Steve Balmer, and current CEO Satya Nadella.

Also Tony has worked closely with all the major global advertising agency groups on strategic media solutions and innovations for a wide array of blue-chip national and multinational clients. Being a media entrepreneur,  he conducted extensive business with media broadcasters and distribution companies in Australia, Europe and Asia at C-level.

Tony brings a deep experience to his coaching and mentoring TEC Chair role. That experience includes many triumphs along with a fair share of failures; both loaded with lessons.

Since 2000  Tony has also been passionately involved in childhood cancer support and research for cures as the Cair and  Deputy Chair of Children’s Cancer Foundation (CCF).  He founded and led as Committee Chair for a decade the ‘Million Dollar Lunch™’ fundraising initiative which has raised nearly $18 million over 13 years for CCF.  Tony was awarded a Medal of The Order of Australia in 2014 for his service to the community.


  • Leadership
  • Sales and business development
  • Marketing
  • International business (primarily Europe & Asia)
  • Public company directorship and management
  • Capital raising
  • SME growth strategies and growth options development
  • Scenario planning/future thinking
  • Digital disruption
  • Event management
  • Joint venture structures and management
  • Strategic planning processes and facilitation
  • Shared values processes and facilitation
  • Business acquisition/sale
  • Intellectual property protection
  • International business structures
  • Not-for-profit Chair, directorship, management and fundraising

Find a membership program to suit you

Achieve the benefits of executive coaching. The TEC Chief Executive Program is designed to help you make more effective decisions that lead to powerful results. At the core, a confidential advisory group of peers helps you focus on what’s most critical. Led by an accomplished business leader, this unbiased group will help you solve problems and uncover opportunities. Take your business to the next level by connecting to thought leaders and 23,000 members across the globe. Find out more
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