New Zealand | Auckland

Lance Bickford

Chief Executive Program

Lance Bickford TEC Chair Coach and Mentor

‘TEC sharpens your focus, helping leaders stay on track so they can seize the right opportunities that come their way.’

As a TEC Chair, Lance Bickford facilitates the learning and growth of some of New Zealand’s leading CEOs, business leaders and executives. He fosters a group environment that allows members to benefit from the shared experiences and lessons learned from leaders in similar roles.

Lance is a results-orientated leader focused on getting the best out of his people, guiding senior executives to achieve their big hairy audacious goals. He works to help them to embrace disruption and look for opportunities in times of growth and crisis.

Lance has had a stellar career with milestones that many top-performing leaders can relate to. From his first leadership role at age 25 to becoming the CEO of Tourism Auckland at 37. Lance has had a wealth of experience from various industries, including; tourism, hospitality, sports management, architecture and health services. This breadth of wisdom gives Lance a well-rounded perspective to provide insightful advice to his TEC members.

For the last ten years, Lance has focused heavily on governance in the private and not-for-profit sectors. One of his proudest achievements to date is his work with WarmShowers Inc (180,000 cycle touring and hosting members worldwide). As the organisation’s Chair, he has led the leadership team to transform their business model resulting in an unprecedented 300% increase in revenue during the disruption of COVID-19. In 2021, WarmShowers Inc. is projecting to at least double this result. Lance’s other career highlights include;

  • 30 years as a successful multi-sector CEO
  • Successfully managed and implemented Auckland 2000 as CEO of Tourism Auckland
  • Led the Americas Cup Defence, APEC and Millennium Celebrations programs for Tourism Auckland maximising media and visitor engagement
  • Creation of the New Zealand Media Resource Unit
  • Winner of the New Zealand Tourism Awards with Hotel du Vin

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