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Dawn Russell

Dawn Russell

Key Executive Program


In Dawn Russell’s KEY group, the purpose is to fully engage in what we do and to actively contribute to the overall performance of our leadership team, the organisational direction and the human development component of our organisation.

People in key reporting positions, be they General Managers, Sales Managers, Human Resource Managers, Operations Managers, Key Account Managers or the like, have an enormously important role to play in the successful performance of an organisation.

While the latest research reveals that only 19% of Australia’s leaders are engaged in the work that they do, there are people like you who are intrinsically driven to make a difference in the place where you work.  You derive a rich sense of fulfilment from actively contributing to the organisation you work for.  You also experience a great sense of reward when the people who report to you shine in their roles.

As a member of TEC herself,  Dawn can’t stress enough how much her association with TEC has lead her to play a bigger game, challenge herself and giving perspective and clarity on the issues that keep most awake at night.  Being able to bounce ideas around with peers, being exposed to world-class speakers and resources and having access to a standout mentor, have all underpinned the added value Dawn now feels she brings to her clients and to the workplace.

In the past, as the sales manager of a major international airline, Dawn lead a group of people from a turnover of $5 million a month to nearly $20 million a month, with little increase in capacity; we just got smarter at what we did and worked to meet new standards.  The airline industry is a notoriously challenging environment, where players work from a base of extremely low profit margins.

Many of the staff Dawn managed developed their abilities to a point where they were ready to launch themselves into much more challenging careers.  Feeling privileged that she was able to provide such a rich learning environment where they could test themselves and grow.

Dawn is a person who believes that success is a choice.  Whether it was finishing 5th woman over the line in a half-iron man triathlon or leaving a 28-year career to start own consultancy, the driving force is always to be a high-achiever.  Mediocre does not feature in her vocabulary.

So, if your goal is to actively contribute to the performance of your organisation; if you want to help lift the talent and capabilities you see around you; and if you want to invest in your own personal and professional development, Dawn urges you to consider applying for membership in her group.


  • Leadership development
  • Employee engagement
  • Interpersonal skills
  • Emotional intelligence
  • Sales skills
  • Customer service
  • Personal productivity
  • Staff motivation

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