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Craig Burston

Craig Burston

Chief Executive Program

‘Becoming a Chair, provides a fantastic opportunity for me to bring my real live experiences from the front line, into helping business leaders improve the performance and outcomes for themselves and their business. TEC allows me to help people that are all looking to thrive in their business and their personal lives. As a new Chair setting up a new group, my hopes for my members and myself can be summed up by a takeout from a sales training event I recently attended.  There are those that merely ‘strive to survive’ and there are those few standout people that ‘strive to thrive.’

Highlights

  • Multi-faceted career in general management and sales management.
  • Senior client management positions in large enterprise telecom and IBM
  • Sales management in large international enterprise
    • Advantage Group – managed a team of 15 in ANZ, Asia, Africa and South America regions
    • Gen-I Australasia led team of 50 sales people covering top 200 trans Tasman accounts
  • General manager for network and security business
    • Established a major outsources security contract with Vodafone NZ
    • Led acquisition of business to Origin IT
  • Sales director for successful NZ start up that has grown a domestic and international footprint

Biography

Craig Burston is a sales oriented general manager, with a successful 35 year career of effecting change, stimulating growth and experiencing diverse business models. This includes roles in large multi nationals, global sales distribution, start-ups, sundown businesses, and small and medium sized businesses.

For the last 6 years',  Craig has been the General Manager of Optinet. He led a successful acquisition and transition of this specialist network security company into Origin IT, creating what is now Origin Security. At Origin IT, Craig is part of the leadership team that is directing the company’s growth into new and exciting market opportunities. As the leader of the sales division, he is driving growth through coaching the sales team to develop a strong understanding and engagement with our customers at a business and technology level.

Specialities

  • Strategic planning
  • Leadership
  • Marketing
  • Sales and sales management
  • Partnerships, mergers and acquisitions
  • Client management and new business strategy

Find a membership program to suit you

Achieve the benefits of executive coaching. The TEC Chief Executive Program is designed to help you make more effective decisions that lead to powerful results. At the core, a confidential advisory group of peers helps you focus on what’s most critical. Led by an accomplished business leader, this unbiased group will help you solve problems and uncover opportunities. Take your business to the next level by connecting to thought leaders and 23,000 members across the globe. Find out more
TEC Group-Issue-Processing Small BusinessRunning a small business, you face complex issues every day. Your resources are stretched, competition is fierce and new challenges persist. The TEC Small Business Program gives you a forum to rise above the urgent and focus on what’s most critical: the tough, strategic decisions that will drive your business forward. Find out more
TEC_Group Meeting key-executives You’re striving for excellence while navigating a complicated corporate landscape. The TEC Key Executive Program connects you to an elite peer group with one goal: empowering one another to reach new levels of extraordinary. Confidentially address personal and professional challenges with the guidance of an accomplished business leader. Leverage new insights and powerful resources to hone your leadership skills and push your career forward. Find out more

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