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Sales and Marketing

4 relationship marketing strategies

4 relationship marketing strategies

Building relationships with customers is a way to increase customer lifetime value, improve customer retention, and reduce marketing costs.. Through relationship marketing, businesses are able to establish strong …


Using social media to improve customer engagement

Using social media to improve customer engagement

Facebook, Instagram, and — of course — LinkedIn. From connecting with colleagues to finding old friends, social media provides a valuable and ubiquitous role in our daily lives. …


Marketing technologies to support your sales strategy

Marketing technologies to support your sales strategy

Marketing strategies are growing in complexity every day. From social media advertising, mobile advertising, and content marketing to paid advertising and email marketing — how are today’s organisations …


The guide to marketing metrics that really matter

It’s easy for a business to become overwhelmed with the sheer amount of marketing data that it has collected. But marketing data isn’t just ‘data’, it is critical to improving …


Inbound marketing: A new way of marketing

63 percent of businesses now report that generating traffic and leads is one of their top marketing challenges. A few decades ago, it was commonplace for consumers to rely …


Know yourself, know your enemy

Know yourself, know your enemy

  George was having a terrible day at work. The deal he was sent to conclude had irrecoverably broken down, with key terms rejected and feelings hurt. He …


Marketing vs Sales: What's the drama

Marketing vs Sales: What’s the drama?

Martin Scorsese’s Wolf of Wall Street got me thinking about Sales vs. Marketing. During one of its scenes, the main character – played by Leonardo DiCaprio – tests …


The 5 benefits of entering business awards

The 5 benefits of entering business awards

There is a common misconception that business awards are only for large companies with massive pulling power. However, award ceremonies are calendar fixtures in every industry and those …