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4 relationship marketing strategies
Building relationships with customers is a way to increase customer lifetime value, improve customer retention, and reduce marketing costs.. Through relationship marketing, businesses are able to establish strong …
TEC
Using social media to improve customer engagement
Facebook, Instagram, and — of course — LinkedIn. From connecting with colleagues to finding old friends, social media provides a valuable and ubiquitous role in our daily lives. …
TEC
Marketing technologies to support your sales strategy
Marketing strategies are growing in complexity every day. From social media advertising, mobile advertising, and content marketing to paid advertising and email marketing — how are today’s organisations …
TEC
The guide to marketing metrics that really matter
It’s easy for a business to become overwhelmed with the sheer amount of marketing data that it has collected. But marketing data isn’t just ‘data’, it is critical to improving …
TEC
Inbound marketing: A new way of marketing
63 percent of businesses now report that generating traffic and leads is one of their top marketing challenges. A few decades ago, it was commonplace for consumers to rely …
TEC
Know yourself, know your enemy
George was having a terrible day at work. The deal he was sent to conclude had irrecoverably broken down, with key terms rejected and feelings hurt. He …
Ian Neal
Marketing vs Sales: What’s the drama?
Martin Scorsese’s Wolf of Wall Street got me thinking about Sales vs. Marketing. During one of its scenes, the main character – played by Leonardo DiCaprio – tests …
Ian Neal
The 5 benefits of entering business awards
There is a common misconception that business awards are only for large companies with massive pulling power. However, award ceremonies are calendar fixtures in every industry and those …
loisjones