How to unlock data in your business

Big data is currently a global industry worth an estimated $130.1 billion — and it’s expected to grow to more than $203 billion by 2020. Businesses in all industries have begun capturing and analysing large volumes of data to produce superior business outcomes, but not all businesses are using this data as effectively as they could. Businesses that aren’t utilising the data they have — or that aren’t capturing the data that they could — are missing out on a significant business advantage.

Develop a data strategy

Every business, regardless of size, should develop a data-driven IT strategy. When properly implemented, data strategies can help an organisation in everything from reducing employee absenteeism to improving upon worksite safety.

A complete data strategy should include how data will be obtained, analysed, and utilised — in addition to setting specific metrics that can be used to determine the success of the strategy.

IT strategies include exploring and identifying the technologies and platforms that are most useful to the business, in addition to creating a roadmap for the strategy into the near future. This strategy will grow and adapt with the business.

Though big data is most often associated with marketing and e-commerce, it has an incredible number of applications. Logistics, shipping, repairs and maintenance, and employee performance are all examples of business processes that can be analysed for improvements and inefficiencies.

There are numerous suites that are designed to collect and analyse data related to physical assets, shipping and fulfilment, and human resources tasks. These suites make it easier for an organisation to identify potential bottlenecks within their business processes and to resolve them.

Train employees to embrace big data

By providing the right software and training, your organisation can empower your employees to make faster, better decisions. Rather than getting bogged down in the heuristics of decision-making, employees can instead use advanced analytics and insights to explore issues and produce solutions.

But employees need the right tools in order to be able to make use of their data. They also need to select the right metrics to track and improve upon performance. A true understanding of data analysis is often needed in order to drill down to the most important points for an organisation.

By establishing a data-driven company culture and providing the appropriate training and tools, employers can foster a healthier relationship between employees and their data. Employees who are not resistant to change will often find that data analysis can greatly improve their results and simplify their own work, by automating tasks and providing for better overall business outcomes.

Track your data on a regular basis

A data strategy isn’t something that is created and then left to run its course. Instead, data strategies are living elements of a business, which must be continually tracked, checked, and optimised. Businesses need to be exceptionally conscientious of the data that they create; otherwise, it’s very easy for a business to fall into the trap of creating and storing endless volumes of unrelated or unimportant data.

Part of a data strategy should lie in setting up weekly or monthly reviews. These reviews should include metrics such as goals and key performance indicators, which will identify whether the business is currently improving and whether there are any newly evolved inefficiencies that need to be resolved. Without these metrics, it becomes impossible to tell whether a data strategy is truly working.

Helpful tools for collecting and managing data

Not every business has dedicated data scientists on their staff  ­— but they also don’t need to. Advanced tools have been developed that make it easier for businesses of all sizes to collect and manage their data. Modern data science is a far cry from prior years, in which data might include simply looking at monthly sales, inventory data, and income and expense reports. The data provided and analysed by modern business tools is extremely robust, often specialised, and invaluable. A few different types of tools include:

  • Business Intelligence (Microsoft Power BI, ClearStory, IBM Watson Analytics). Comprehensive Business Intelligence suites are designed to analyse a company’s core business processes, identifying inefficiencies at all levels of the company’s own internal operations.
  • Website Analytics (Google Analytics, Quantcast). Many businesses today rely upon their websites for customer service, outreach, and acquisition. Website analytics engines provide detailed information about website traffic, demographics, and user behaviour.
  • Customer Relationship Management (MailChimp, HubSpot­, Marketo, Salesforce, Zendesk). CRM suites are designed to foster customer relationships. It does this by tracking information related to the customer’s journey and reporting on the relationship the customer has with an organisation.
  • Data Sharing and Storage (Dropbox, Google Drive, Google Cloud). Data is useless if it cannot be stored or shared; these tools are designed to keep data in a centralised repository through which it can be accessed.
  • Trend Identification (Buzzsumo, Google Trends). Businesses need to be up-to-date on current trends if they are to reach out to certain marketing demographics. These analytics engines provide information about what’s currently trending, usually through the internet and news.
  • Inventory Management (TradeGecko). Logistics, shipping, supply, and demand can all be greatly simplified through inventory management suites, which can analyse a company’s inventory to determine the best products to stock.

There are additionally more specialised tools, such as Klipboard (which manages employees out in the field), Maptive (which transforms raw, location-based data), and Tranzlogic (which provides credit card data analysis for merchants of all types).

Using data to drive business growth

There is no one-size-fits-all data strategy. Business data comes in all shapes and sizes, purely dependent on the metrics that an organisation wants to track and its goals for improvement. Regardless, data is an incredibly important driver for business growth today — it is absolutely essential for businesses that wish to retain a competitive edge and improve upon their operations. Businesses today have more choices than ever for analytics and data-related tools, and they need to get started now if they don’t want to be left behind.

TEC provides resources for organisations that are moving into the modern era and taking advantage of the new technology available to them. If you are interested in learning more about the benefits that technology can provide, you may want to discuss analytics and data with other like-minded individuals. Contact TEC­­­ today to find out more about how the world of big data is changing and how your business can begin to change with it.