Everyone wants to be an entrepreneur but not everybody has a plan

Everyone wants to be an entrepreneur

As news continues to break that Snapchat defied the odds and raised over $1.8 billion in funding, many people have been reminded of the money to be made in technology and other entrepreneurial start-ups. Continue reading

Marketing vs Sales: What’s the drama?

Marketing vs Sales: What's the drama?

Martin Scorsese’s Wolf of Wall Street got me thinking about Sales vs. Marketing. During one of its scenes, the main character – played by Leonardo DiCaprio – tests his colleagues’ understanding of customers by handing each of them a pen and asking them to sell it to him. Continue reading

Where to Play and How to Win?

By Ian Neal, TEC Chair In my last blog post I talked about the ‘Playing to Win’ framework as an aid to culture. Today I’m focusing on how to decide on two of the big questions in that five stage process ‘Where to Play’ and ‘How to Win’. […] more

Purpose or Profit?

By Ian Neal, TEC Chair The question of purpose is not one that arises frequently enough and when people do begin these conversations, the answer they come up with is often the wrong one. Many will say the purpose of an enterprise is to maximise the value of the business to shareholders, a direction that involves maximising profits and the organisation’s position in the market.. […] more