Marketing vs Sales: What’s the drama?

Marketing vs Sales: What's the drama?

Martin Scorsese’s Wolf of Wall Street got me thinking about Sales vs. Marketing. During one of its scenes, the main character – played by Leonardo DiCaprio – tests his colleagues’ understanding of customers by handing each of them a pen and asking them to sell it to him. Continue reading

From Atlassian to Zappos the writing’s on the wall…it’s the perfect storm for SMEs.

As we see the dawn of a new focus on innovation in our government, it’s the perfect time to look to enterprise to see what innovation looks like in action and how we can drive our businesses to take advantage of the new world which has arrived almost unannounced. Continue reading