Chair since: 2014
Group: KEY 122

View Dawn Russell's profile on LinkedIn

TEC Mentor Dawn Russell

Hello, I’m Dawn Russell, Chair of KEY 122 in Perth, Western Australia.

People in key reporting positions, be they General Managers, Sales Managers, Human Resource Managers, Operations Managers, Key Account Managers or the like, have an enormously important role to play in the successful performance of an organisation.

While the latest research reveals that only 19% of Australia’s leaders are engaged in the work that they do, there are people like you who are intrinsically driven to make a difference in the place where you work.  You derive a rich sense of fulfilment from actively contributing to the organisation you work for.  You also experience a great sense of reward when the people who report to you shine in their roles.

In KEY 122, our purpose is to fully engage in what we do and to actively contribute to the overall performance of our leadership team, the organisational direction and the human development component of our organisation.

As a member of TEC myself, I can’t stress enough how much my association with TEC has lead me to play a bigger game, challenge myself and given me greater perspective and clarity on the issues that keep me awake at night.  Being able to bounce ideas around with my peers, being exposed to world-class speakers and resources and having access to a standout mentor, have all underpinned the added value I now feel I bring to my clients and to my workplace.

In the past, as the sales manager of a major international airline, I lead a group of people from a turnover of $5 million a month to nearly $20 million a month, with little increase in capacity; we just got smarter at what we did & worked to meet new standards.  The airline industry is a notoriously challenging environment, where players work from a base of extremely low profit margins.

Many of the staff I managed developed their abilities to a point where they were ready to launch themselves into much more challenging careers.  I feel privileged that I was able to provide such a rich learning environment where they could test themselves and grow.

I am a person who believes that success is a choice.  Whether it was finishing 5th woman over the line in a half-iron man triathlon or leaving a 28-year career to start my own consultancy, my driving force is always to be a high-achiever.  Mediocre does not feature in my vocabulary.

So, if your goal is to actively contribute to the performance of your organisation; if you want to help lift the talent and capabilities you see around you; and if you want to invest in your own personal and professional development, I urge you to consider applying for membership in KEY 122.


  • Leadership development
  • Employee engagement
  • Interpersonal skills
  • Emotional intelligence
  • Sales skills
  • Customer service
  • Personal productivity
  • Staff motivation

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