Marketing vs Sales: What’s the drama?

Marketing vs Sales: What's the drama?

Martin Scorsese’s Wolf of Wall Street got me thinking about Sales vs. Marketing. During one of its scenes, the main character – played by Leonardo DiCaprio – tests his colleagues’ understanding of customers by handing each of them a pen and asking them to sell it to him. Continue reading

What you need to know about disruption

By 2015 TEC Speaker of the Year, Ashton Bishop, Head of Strategy at Step Change

Why are there no more Blockbuster chains? No more Borders book stores? Why did Kodak declare bankruptcy in 2012? When disruption hit, innovation took too long. We call this Innovation Lag. Continue reading

The 5 benefits of entering business awards

There is a common misconception that business awards are only for large companies with massive pulling power. However, award ceremonies are calendar fixtures in every industry and those that don’t put themselves or their employees forward stand to miss out on a number of advantages.

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