Leadership Insights Blog

TEC

4 relationship marketing strategies

Building relationships with customers is a way to increase customer lifetime value, improve customer retention, and reduce marketing costs. Just a 5% increase in customer retention can improve the profitability of a business up to 75%. Through relationship marketing, businesses are able to establish strong bonds with their customers, leading to customers who are more willing […]

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TEC

Does paying the price lead to winning the war for talent?

Download the full report  As companies look towards improving their profit pictures, many CEOs are considering the adoption of leading talent. Talent reduces the cost of business processes, improves customer satisfaction, and perhaps most importantly — drive innovation. But procuring the right talent isn’t always easy. CEOs in 2018 are considering: Higher wages Higher wages […]

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Using social media to improve customer engagement

Facebook, Instagram, and — of course — LinkedIn. From connecting with colleagues to finding old friends, social media provides a valuable and ubiquitous role in our daily lives. But it isn’t just about personal communication; it’s also about connecting with consumers. 88% of businesses are now using social media for marketing. LinkedIn, Yelp, Facebook, and even Instagram […]

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TEC case study

Creating a company culture: Lessons form Consolid8

Consolid8 is an accounting firm that was originally built on the experience Managing Director Tanya Titman developed providing management accounting solutions. From that basis, Tanya realised there was a significant need for greater financial literacy among business owners, a focus she believes is a great differentiator for the business. There’s also been a focus on […]

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TEC

Marketing technologies to support your sales strategy

Marketing strategies are growing in complexity every day. From social media advertising, mobile advertising, and content marketing to paid advertising and email marketing — how are today’s organisations keeping up? It’s all about the technology. Through automation, data collection, scheduling, tracking, and big data analysis, companies are able to leverage new advertising strategies without a […]

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